A platform is a plug-and-play business model that allows multiple participants (producers & consumers or suppliers & clients) to connect to it, interact with each other and create and exchange values.
Technology has revolutionised the go to market strategy of modern businesses. Uber - the world's largest e-hailing company owns no vehicle. Facebook - the world's most popular social media owns no content. Alibaba - one of the world's most valuable retailer has no inventory. AirBnB - the world's largest accommodation provider owns no real estate.
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